Can someone do my Week 3 Discussion 1 & 2 in Principles of Marketing?

Discussion 1

 

Prior to beginning work on this discussion forum,

Read

  • Week 3 Lecture
  • Chapter 5 of the course text, Principles of Marketing

This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process, and then answer a few related questions. So let’s dig in!

+Re-familiarize yourself with the three main pricing strategies

+Research pizza prices for 5 different pizza brands

+Create a forum post that includes the following:

   (a) a brief description of the 3 prices strategies, from least to most expensive

   (b) Classification of the five brands into the 3 pricing strategies: Penetration, neutral and skim

   (c) For any of the pricing strategies where you have multiple brands, rank the brands from least to most expensive.

    (d)Include the kind of pizza you priced out, your recorded prizes and any other pertinent notes.

    (e)Your classifications may differ from others but that is okay.

+Answer the following questions

    (a) Did your perception of these chains pricing strategies change based on this exercise? If so how

    (b) For you, which of these chains represent the greatest value and why? Explain how the mix of the 4 P’s of the marketing mix contributes to your answer.

     (c) If you were to suggest 2 sales promotion strategies (section 5.4) to attract more sales  for the brand that has greatest value for you, which 2 would you suggest and why?

     (d) Name the promotional brand strategy and explain why this is best fit for the brand you picked.

Discussion 2

 

Prior to beginning work on this discussion forum,

Read

  • Chapter 6 of the course text, Principles of Marketing

Watch

  • What Is Integrated Marketing?

One Message, Many Media: Integrated Marketing Campaigns

To examine integrated marketing in action, you’re going to tell the story of a particular

campaign from your internship brand, you selected in Week 1, across multiple media for this interactive activity. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.

+Refer to your text and define what IMC is:

+Identify a significant marketing campaign from your internship total brand

+ Create a new post determining the elements 

    (a)title and subtitle

     (b) headings for the three media you found

   

JOB ANALYSIS

 Must post first.

Topic: Where is the best place for you in the VMI team?

Virginia Meats has hired you to take one of four open managerial positions. During this period of your onboarding into the company, Mr. Chinn, the CEO, is assessing the position for which you will bring the greatest strengths. He has asked HR to provide him with a series of tests that will aid him in assessing your placement.  A short job description for each of the open positions is also provided. Since you are familiar with these positions and their roles from your orientation, you realize these tests will not only tell Chinn the job for which you are best suited, but also will enlighten you as well. This self-knowledge may give you a better idea of your fittedness and likelihood of gaining the position.

Directions: 

1. By FRIDAY, complete the following:

  • See the steps set out below and complete the table and explanation of the results.
  • You must use course material to support your responses and APA in-text citations with a reference list.

2. THROUGHOUT the week, complete the following:

  • Respond to your classmates three or more days throughout the week. Remember you are trying to develop the best answers possible to the questions. Your classmates are doing the same so read the posts carefully looking for the best ideas being presented.  The goal is that by the end of the week the class will come to some consensus as to the best answers giving you the chance to submit the best ideas in the final post.
  • You must use course material to support your responses but you do not need to use APA in the brainstorming discussion with the exception of Friday’s initial first impression post.
  • Participation is worth 2.5 points each week (20% of the final grade). Participation must be reflected in the final post so grades will be affected by the content portion of the post if participation is not shown. Therefore, it is important to get in the class often and with the idea of improving your initial post with the discussion so that the final grade will be the best you can deliver.

3. FINAL POST, complete the following:

  • Attach your final post in the classroom by Monday at 11:59 p.m. ET.
  • The final post must reflect the brainstorming activities and should be different than your Friday initial post.
  • The final post must include a variety of sources from the class material as well as the use of scenario or case study facts where appropriate.
  • It must USE APA in-text citations and reference list.

Steps for Completion of the Assignment:

Step 1. Below you will find the instruction “Skill Assessment Chart & Quiz Links”. Take all of the quizzes found in the list.

Step 2. You will report your results by creating a Word document and include this table. You will identify the type of quiz, list all component scores and then answer the implication questions. These questions are found in the “Skill Assessment Chart & Quiz Links” instruction. Do not copy or summarize from the explanations given by the test website. Instead, with that explanation in mind as it pertains to your own traits and behaviors, answer the questions concisely.

Type of Quiz

Quiz Taken and Results

(list all components)

Implication Question Answers

Step 3. In your report, this table will be followed by a 2-page summary (singled spaced) in which you explain your results and select the position or positions for which you will be the best fit.

The final report should be organized as follows:

  1. a brief introduction naming the position for which you are applying
  2. the completed table
  3. a discussion of quiz results that explains ‘you’ by integrating the results with our knowledge base (learning materials) from weeks 1-3, primarily week 3 readings. Rather than rehashing from the test websites or your answers in the table, you will be demonstrating your understanding of the meaning of these results as explained by our theories and concepts in required readings.
  4. the analysis of the job for which you are applying. Address the job or jobs that best fit you and/or the one you want and your reasons for the selection. In that discourse, you will explain how the test results indicate your fittedness for the role. Our required readings will provide the theories for you to prove your understanding of trait-related behaviors. In this write-up, it should also be clear how you will affect the two types of performance and affective commitment of the organization.

Either in the job analysis or a final conclusion, address the effectiveness of your selection for the organization.

Skill Assessment Chart & Quiz Links

Candidate Positions BMGT 464.pdf

You must start a thread before you can read and reply to other threads
 

Food for thought

Instructions:

1. After viewing the attached videos, select ONE that peeks your interests. 

2. In an APA formatted essay (not to exceed 5 paragraphs) the Author will address the following in a response to the discussion board: 

  • Discuss the pros and cons that may cause the difference in perspectives.
  • Apply a minimum of one Theory and one Principle to analyze the ethical implications of the issue.
  • What are the possible long term risk to humanity.
  •  As a member of the moral community, propose a boundary and/or limitation that may lead to an ethical resolve.

Evaluating selection system

 

Discussion One:  

Assume you are employed as an HR manager for a large retail clothing store. You are tasked with hiring a sales clerk for an open position.  The ideal candidate for this position will possess the following factors: 

1. Have at least a high school education (bachelor’s or associate’s degree desirable).

2. Have experience as a sales clerk or in a related field (such as customer service).

3.  Ability to work with currency and balance a cash drawer correctly.

4. Have good communication skills (for example, speak clearly, make good eye contact)

5: Have good interpersonal skills (for example, demonstrate patience and flexibility and develop rapport easily).

5: Have good selling skills (for example, ability to influence, persuasiveness).

6. Be motivated to work.

Part A: Evaluating Selection Methods

Identify which selection method (e.g., résumé, interview, test, role-play exercise, reference check or personality inventory) you would recommend for each of the six factors listed below. You can use the same selection method more than once if you believe it is appropriate for more than one factor.

1. Education – selection method:  _________________________________________

Justification:

2. Work experience – selection method:  _________________________________________

Justification:

3 Ability to work with currency – selection method: _____________________________

Justification:

4.Communication skills – selection method:  ___________________________________ 

Justification:

5. Interpersonal skills – selection method:  _______________________________________

Justification:

Work motivation – selection method:  _________________________________________

Justification:

2007 SHRM. Marc C. Marchese, Ph.D.

Part B: Evaluating a Selection System

There are different ways to ensure that a selection system is working. One important method focuses on legal compliance.  As indicated in the reading material, there are two types of discrimination: disparate treatment and disparate impact (also known as adverse impact). 

Disparate treatment discrimination refers to treating applicants differently based on a protected characteristic (for example, age, sex, national origin, religion). Disparate impact discrimination may be unintentional because the intention was for all applicants to be treated equally; however, this equal treatment had an unequal effect related to a protected characteristic. The most common approach to identify adverse impact is to apply the four-fifths rule. The four-fifths rule states that adverse impact exists if the selection ratio of the minority group is less than four-fifths (or 80 percent) of the selection ratio of the majority group. The simplest way to calculate adverse impact is to divide the selection ratio of the minority group by the selection ratio of the majority group. If the result is less than 80%, then adverse impact exists.  

The retail clothing store collected the following hiring data over the past seven years for Department Manager positions:

Males applied:  75; Males hired: 15

Females applied: 115; Females hired: 20

Caucasians applied: 150; Caucasians hired: 30

Minorities applied: 40; Minorities hired: 5 

Calculate the selection ratios for the two groups:

Males: —————-

Females: ————–

Minorities: —————-

Non-Minorities: ___________

Does adverse impact exist when you compare the minority applicant pool with the non-minority applicant pool?  Does adverse impact exist when you compare the female applicant pool with the male applicant pool? Show your calculation for both questions.

2007 SHRM. Marc C. Marchese, Ph.D.

Part C: Evaluating a Selection Process

Think about the concepts of reliability and validity in the context of the selection process. Describe what each one means, why it is important, and provide an example.  How are reliability and validity related to each other and why is important for a selection process to be both valid and reliable? 

You may use a word document if you like or provide your answers in the content of your response window.

Be sure to provide the references for the sources of the information you used to inform your analysis including the material provided in the classroom.

Discussion Two: Application

Read the Module 3 Case and in-depth scenario 1. Draft a 1 – 2 page memo to the founders of HSS to address the issues with the selection practices. Specifically, include a) a discussion of the reasons why a selection strategy is necessary to hire the best candidates; b) an explanation to the founders regarding how the selection process should be based on valid and reliable selection criteria, including some examples; and c) a discussion of the selection criteria and methods that could have been used to avoid hiring the wrong candidate for the marketing manager position.  You may use a word document if you like or provide your proposal in the content of your response window.  Be sure to provide the references for the sources of the information you used including the material provided in the classroom.

Current Hot Topics in Human Resources

This individual assignment will consist of a five-page paper discussing a current HR topic that is currently in the news. 

NOTE5 pages is the body of the paper.  Then also include APA style title page and reference page.

You will provide: 

  • An overview of the hot topic
  • Scholarly information about the topic i.e. from Journals and other books
  • Your opinion(s) about the topic supported by scholarly literature 
  • A discussion if/how the hot topic can negatively/positively affect your current or future job in healthcare. 

Human Resource

 

Assignment Content

  1. Resource: Grading Guide: FMLA, Labor Law, and OSHA

    You are a first-year Human Resource Specialist at “State of Estates” estate planning firm. Norman is the mid-level manager responsible for the southern regional office. The following events have recently occurred in Norman’s office:

    • Ken, an estate planner in Norman’s office, recently adopted a baby with his wife. He applied for 12-week family leave, but was denied by Norman because his wife did not physically give birth. The corporate human resource department (where you work) was not given notice of this decision.
    • June, part of the full-time housekeeping staff, has been asking other employees if they would like to join a union. There are currently no unions within the organization.
    • Maria is concerned about ladders that are placed around the office for remodeling. Norman said not to worry, and that there are no official policies for safety in an office setting.
    • Prepare a  15- to 20-slide Microsoft® PowerPoint® presentation with speaker notes responding to Norman from a Human Resource standpoint. The presentation should address the following topics:
    • An overview of the FMLA and its key provisions relating to Ken.
    • Recommended resolution for Ken’s situation (both for Ken as an employee and as a company handling these requests moving forward).
    • An overview of key labor laws to briefly educate Norman on employee rights in unionizing.
    • A brief discussion of OSHA and possible application to Norman’s office setting.
    • Format your presentation consistent with APA guidelines.

Final Paper

 

Introduction: Throughout this course, you will be working on a staged project researching a public policy issue as identified in your project proposal. At this point, you are being asked to write and deliver your findings and evaluation to your classmates and instructor in a final Research Paper.

Instructions: At this point, you will submit your final Research Paper evaluating your chosen policy and making recommendations based on your research. Your Research Paper should include the following components:

   Abstract: Please provide an abstract (one paragraph) for your paper. (I did not see this in your instructions but I do want it included.)

:Introduction

  • Identification of the issue
  • Description of the background context and significance of the issue
  • The research question behind this project
  • Literature Review
  • Methods
  • Findings from your data collection
  • Public Score Card
  • Recommendations regarding this policy
  • Conclusion
  • Bibliography

Remember to support your evaluation of this issue and your recommendations with the data you collected and any additional information you learned from your literature review.

Submission: Your Research Paper should be about 12-15 pages (about 3,000-3,750 words) in length. Submit this as a Word document. Follow APA style guidelines.

I have included stage 4 of the project as a refernce.  This paper should be an extension of the attached paper.

Week 2 Discussion

 

Supporting Lectures:

Review the following lectures:

Discussion Questions

Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right” and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond to the assigned questions using the lessons and vocabulary found in the reading.

Select any one of the following starter bullet point sections. Review the important themes within the sub-questions of each bullet point. The sub-questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your peers have already posted so that we can engage in several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.

Tasks:

Question 1:

Evaluate the difference between a strike and a lockout.

Question 2:

Analyze the Worker Adjustment and Retraining Notification Act (WARN) in relation to the collective bargaining agreement.

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1000 words as noted in the attached PDF.

Discussion 5

“Civil Service and Interviewing Techniques”  Please respond to the following:

  • From the case study “Didn’t Cut It? Hire Another”, state your analysis of the following and justify your response: 
    • The types of management errors were committed
    • Other options Kathy and Sam could have considered to fill this position that might have led to a more successful hiring decision

odcip 5

PLEASE READ THE ASSIGNMENT CAREFULLY

12,000-15,000 words, not including references and appendices 

You have completed the development of an Organizational Change Action Plan. Your final project should include the following components:

Part 1: Background of the Organizational and its Current Situation

 Introduction

 Overview of the organization.

 Overview of the organization’s industry, environment, and competition.

 Background of the change initiative.

 Review of the failed change effort. 

Potential consequences if effective change is not adopted. 

Part 2: Review of the Literature 

Review of the academic literature of organizational change and development.

 Review of the practitioner literature of organizational change and development.

 Review of the academic literature of decision making and analysis.

 Review of the practitioner literature of decision making and analysis. 

Review of the academic literature of organizational learning.

 Review of the practitioner literature of organizational learning.

 Synthesis of the academic and practitioner literature. 

Part 3: Development of an Organizational Change Action Plan

 Evaluation of the academic and practitioner literature as it applies to the client organization.

 Creation of a detailed outline and implementation of the Action Plan.

 Systems thinking workshops

 Personal mastery workshops.

 Mental models workshops .

Building shared vision workshops.

 Caucuses to develop new change initiative.

 Review of new change initiative.

 Implementation of new change initiative .

Proposed time line and budget .

Part 4: References and Appendices 

Include a proposed implementation time line and a proposed budget that includes compensation for your services.

 Please submit your assignment.