Technology Entrepreneurship


Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.


Discuss this statement: Collins and Hansen (2011) argue that good results in successful businesses are produced through a combination of paranoia, discipline, and creativity.

Collins, M. and Hansen, J. (2011) Great by Choice. New York: Harper Business.


Read the attached case study and write 2 and a half-page summary analysis and answer the Case Study Questions.

Note: My assignments will need actual references from EBSCO host, google scholar, and semantic scholar With a website link at the end.