IT improve the customer experience

How can IT improve the customer experience. Use your own experience as good or bad examples.

Forum rules:

  • Your answer must be substantive, which usually requires 300 words or more
  • Your answer must be well written and well organized
  • Your answer must include one properly formatted APA in-text citation to a scholarly reference. The full reference must be provided at the end of your answer with a link if one is available. 

Post two replies to your classmates 

  • Your replies should be meaningful, which means they should engage your classmate in discussion focused on the forum questions. Usually this requires 150 words or more.